OK Go - Here It Goes Again
these days music videos are becoming alot more artistic and constantly striving to break the conventions of music video.
one example of this, is ok go's music video for their single 'here it goes again'
this music video is unique and unusual as it is one continuous shot. the band are performning an entertaining dance routine using treadmills. this genius idea actualy makes this music video interesting and fun to watch and it stands out in lots of people minds.
because of this the video was talked about alot and i have often seen it posted up on people myspaces. the band also have performed it live, with the treadmills and that was good promotional material for them.
so through trying to break music video conventions with a oneshot, solely performance based video, ok go have managed to achieve a more popular status and a success of a music video and single.
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