Andrew Goodwin

KEY THEORY!!!

music videos work around 3 codes- music lyrics and iconography!
the relationship between these codes is key to understanding music video.

Andrew Goodwin in 'Dancing in the Distraction Factory' (1992, Routleedge) has identified the following features of music video.

music video conventions

1. Music videos demonstrate genre characteristics
2. there is a relationship between lyrics and visuals
3. there is a relationship between music and visuals
4. the demands of the record label will include the need for lots of close ups of thye artist (visual hooks) and the artist may develop motifs which recur across their work (a visual style)
5. there is frequently referance to the notion of looking and particularly voyeuristic treatment of the female body
6. there us often intertextual referance- films tv, other music videos, etc.